Howdy! I am a stay-at-home mom, a creative, an entrepreneur, and kind of a nerd.
Surrounded by a family of entrepreneurs, I grew up knowing I would also be a business owner. Since starting my career, I have lived by the mantra that if you enjoy what you do, you never work a day in your life.
I also believe in “leaving the ladder down” and helping those who come after me. That’s why I started Ment – to create a business that I would have loved to work for in college and to be the Mentor I would have wanted.
Amelia McCracken
Founder & CEO of Ment
Texas Aggie Class of 2010
Amelia was raised in Austin, but born an Aggie. After visiting nearly every football season throughout childhood, she finally called College Station home upon being accepted at Texas A&M University where she graduated from the College of Architecture in 2010. Surrounded by a family of entrepreneurs, Amelia McCracken grew up knowing she would one day own a business as well. Since starting her career, she has lived by the mantra that “if you enjoy what you do, you never work a day in your life.”
A creative at heart, Amelia has been a museum curator, graphic designer, photographer, web designer, and even a nationally award-winning cake artist. After working in the marketing departments of Texas A&M’s Forsyth Gallery and Messina Hof Winery, Amelia created a unique marketing agency with a focus on MENTorship. The agency’s goal is to provide students an opportunity to build their portfolios and gain real world experience before graduating college. Ment provides marketing services to clients all over the United States while providing students hands-on experience in web design, graphic design, and social media management. At Ment, students receive paying jobs and mentorship including portfolio review and assistance with their assigned projects.Since opening in 2018, Ment has donated over $90,000 in marketing services to new businesses and non-profits across the US.
Amelia currently serves on the BCS Chamber of Commerce Board of Directors as Vice Chair of Communications and she serves as the current Marketing Director of All Heart Inc, a non-profit dedicated to unifying and serving the community. Amelia is also the Communications Director for the Black Former Student Network and has served as Marketing Chair for the Aggie Impact Gala since its inception. Amelia also co-founded Women Entrepreneurs, an organization that provides encouragement, resources and networking opportunities to now over 2000 women business owners in the Brazos Valley. Amelia is honored to have been chosen as a Fish Camp namesake in 2020, a recipient of the Association of Former Students’ 12 Under 12 Young Alumni Spotlight award in 2021, the KBTX Be Remarkable Award in 2021, and the Chamber Community Impact Award in 2024.
When she is not working, volunteering, or mentoring, Amelia enjoys traveling the world (especially to Comic Cons) and spending time with her husband, Josh, 7 year old son, Kalvin, and Schnoodle, Dixie.
Amelia leads our team in designing and developing the projects below.