Meet Amelia

When I graduated college, I discovered the difficulty of finding local design jobs. Plus, it was intimidating to reach out to businesses due to my thin portfolio and lack of real-world design experience. So I’ve created a business that I would have loved to work for in college.

Amelia McCracken
Owner & Founder of Ment
Texas Aggie Class of 2010

Amelia was born a second generation Aggie, but raised in Austin. After visiting nearly every football season throughout childhood, Amelia finally called College Station home upon being accepted at Texas A&M University. She took advantage of the flexible University Studies degree and chose a curriculum consisting of everything that interested her – photography, architecture, creative studies, graphic design, animation, art history, and more. During college, Amelia worked at the Forsyth Center Galleries as a museum curator and communications specialist.

Upon graduation, Amelia married fellow Aggie, Joshua ’09, who now works on campus for Texas A&M. Amelia began her own business in College Station called U Name It! Creative Services, doing photography, custom cakes, and graphic design. Since 2012, she served as a mentor for the charity student organization, Texas A&M Cupcakes, where she taught decorating workshops and gave advice to students on how to start their own businesses. Now, she is transitioning her focus to providing mentorship opportunities to even more students through Ment.

Strongly committed to giving back to her community and her alma mater, Amelia currently serves on the board of Aggie Women, a constituent network of the Association of Former Students.


Amelia leads our team in designing and developing the projects below.