What is SEO?
SEO is an acronym that stands for Search Engine Optimization. It’s important to understand as a business owner.
Imagine you own a local plumbing company and you go to a search engine, like Google, and simply search your “city’s name” and “plumber”. When the search results are returned to you, you notice your competitor’s site is appearing in the search results before your company.
Marketing companies today can use a Search Engine Optimization process to make sure your website has keywords and information on the backend or code of your website that will improve your website’s visibility on common search engines and attract organic (non-paid) traffic.
Why Does it Matter?
With over 90% of online experiences starting with a search engine, it has never been more important to make sure your company’s website is optimized for search engines.
The main goal for SEO is to increase your company’s visibility to what is being searched. You always want to see YOUR company’s website as one of the first search results listed. With keywords on your site, background descriptions of products and services, and/or location information, search engines like Google can easily bring your company more business.
What are the benefits?
- Increased Visibility and Traffic: Rank higher on search engine results pages, attracting more organic traffic to your website.
- Enhanced User Experience: Improve site speed, mobile-friendliness, and content organization to provide a seamless browsing experience for your audience.
- Authority and Credibility: Establish your website as an authoritative source in your niche, building trust and credibility with your audience.
- Cost-Effectiveness: Enjoy ongoing value from your SEO efforts without the need for continuous spending on advertising.
- Competitive Advantage: Outrank competitors in search results, capturing a larger share of the market and solidifying your position as an industry leader.
What should you do from here?
Ment Marketing and Creative Services is proud to now be offering SEO as a tool to our clients. We are ready to review your business’s online presence and make sure your company’s website is taking advantage of the SEO process to drive revenue and sales to your business.
