Client
Mimik Essentials
Services
Website, Graphic Design, Social Media, Newsletters, Logo
Mimik Essentials, a brand deeply rooted in compassion, resilience, and a commitment to mental health. Founded by an inspiring entrepreneur driven by personal experiences with anxiety and life’s challenges, Mimik Essentials embodies the philosophy of finding peace amidst chaos. Their signature mantra, “Relax. Breathe. Repeat,” encapsulates the essence of their product line, designed to offer moments of tranquility. Committed to giving back, Mimik Essentials contributes to mental health initiatives, truly making a difference one product at a time.
Our collaboration with MIMIK Essentials in the health and beauty industry is a testament to the power of thoughtful design in elevating brand identity and user experience. Diving into this partnership, we embarked on a comprehensive branding journey, meticulously crafting every aspect of MIMIK’s visual representation to mirror the essence of tranquility and natural beauty that the brand stands for. Our work spanned from creating a serene and inviting website, designed to offer visitors a peaceful digital oasis, to developing captivating social media graphics that engage and inspire the brand’s community.
Signage and product packaging were not just functional aspects of our design process but were approached as canvases to communicate Mimik’s dedication to wellness and beauty. The color palette we chose was a carefully curated selection of soothing hues that evoke calmness and relaxation, essential to the brand’s core message of mindfulness and self-care. The addition of hand-drawn elements to the packaging brought a unique charm and a personal touch, highlighting the artisanal quality and authenticity of their products.
